Social media can help people get to know your brand, get to like your brand and get to trust your brand. And that’s vital to your success. Here’s how.
People buy from those they KNOW, LIKE + TRUST.
Since we are ALL consumers this comes as no surprise I am sure. How do you, as a business, add intentionality around these three areas through your social media channels?
Here are just three suggestions, but I would love to hear what works for you too.
How to increase the know, like and trust factor using social media
| GET OUT FROM BEHIND THE BRAND AND BE KNOWN
Customers like to know the founder or the ‘person’ they are working with. Your page doesn’t need to be flooded with ‘about you’ captions and photos, but there definitely needs to be a way for your audience to get to know the person behind the brand.
| SPEAK WITH YOUR AUDIENCE (NOT AT THEM)
I know this is obvious, but ask questions, strike up a conversation and PLEASE respond to comments. I know if I leave a comment on someone’s photo it’s because I am genuinely interested. If all I get back is a ‘like’ of my comment then I am less likely to engage with that brand or person again.
Think of it this way – if you were face-to-face and someone responded to you and all you did was a thumbs up and walked away, how would that person feel? Do you think that would bring them closer to liking you? Social media engagement tools only work if you use them.
| Be honest
Your audience can sniff a fraudster a mile a mile way. Yes, we know that social media is curated. That’s a fact. But be honest about who you are and who you aren’t. Authenticity is the key to trust.
That’s just three tips and how to use social media engagement tools to grow your brand. But there are so many more ways you can help your customers know, like and trust you. I would love to hear what works for you (either side of the coin).
Kristy
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